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MyChelle Enters Ulta

Will be stocked in 50 stores this month.

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By: Christine Esposito

Editor-in-Chief

MyChelle Dermaceuticals is expanding distribution into Ulta Beauty. The Colorado-based company says the move signals its strategic shift into the prestige skin care category.   This month, MyChelle will open 50 Ulta doors with an assortment of cleansers, exfoliators, serums, moisturizers and sun protection products.   “As a leading authority in the field of advanced natural skin care technology, MyChelle is honored to partner with Ulta in introducing a product line that delivers clean ...

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